FREE TOOL
Lead Scoring Model Builder
Build a practical scoring model your team can implement in HubSpot, Marketo, or your CRM. Export as CSV/JSON.
| Signal | Rule / Definition | Points | Cap |
|---|
Tip: use “Cap” to prevent one behavior from over-inflating score.
Estimated score range
—
Fit weight
—
Intent weight
—
Engagement weight
—
Negative weight
—
Suggested thresholds
MQL
—
Marketing-qualified lead
SQL
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Sales-qualified lead
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Share & implement
Copy a clean spec, or export CSV/JSON for your ops team.
Implementation notes (quick)
- Use caps for repeatable actions (e.g., “Blog visits”) to avoid runaway scores.
- Separate Fit from Intent so sales doesn’t chase the wrong accounts.
- Start simple, then calibrate thresholds after 2–4 weeks of data.
