Services

Marketing

With expertise in the latest marketing tech stack, we transform complexity into clarity—helping you automate, optimize, and scale. Whether you’re looking to refine operations or implement new technologies, we partner with you to achieve measurable results.

Our Tech Stack

Marketing Automation:
Smarter Workflows, Stronger Results

Marketing success depends on efficient processes, seamless technology, and data-driven decision-making. We help businesses enhance their marketing efforts through automation, strategic execution, and performance optimization—so your team can focus on growth.

We help you:

Nurture Leads with Precision

Automated workflows let you deliver the right message to the right person at the right time—boosting engagement, accelerating conversions, and freeing your team to focus on strategy.

Turn leads into revenue, faster

We connect your CRM, forms, and email workflows to trigger instant, relevant follow-ups, ensuring no opportunity is lost. We also implement lead scoring and smart segmentation to help prioritize high-intent prospects and personalize outreach at scale.

Sync your Tech Stack

From HubSpot and Marketo to Salesforce and Braze, we integrate your tools so data flows seamlessly across platforms—and your automations run without friction.

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Campaign Operations:
Seamless Execution, Maximum Impact

Effective campaigns require more than just creativity—they demand precision, efficiency, and strategic execution. We ensure your campaigns are built for success, managing every step from planning to performance analysis.

We help you:

Create Reliable Tracking & Optimization

Without accurate data, campaign performance remains unclear. We implement robust measurement frameworks to extract meaningful insights.

Increase Speed-to-Market

Tight deadlines and resource constraints can hinder execution. Our streamlined process ensures timely and effective campaign delivery.

Unify Marketing Efforts

Tight deadlines and resource constraints can hinder execution. Our streamlined process ensures timely and effective campaign delivery.

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Technology Implementation
Easy Setup for Smarter Marketing

Choosing the right marketing technology is only the first step—proper implementation is critical to success. We help businesses identify, set up, and integrate the right tools to enhance efficiency, streamline operations, and drive measurable results.

We help you:

Complete Complex Implementations

Setting up marketing platforms requires technical expertise. We handle end-to-end setup, ensuring seamless integration.

Make the right Tool Selection

With endless options, choosing the right martech stack can be overwhelming. We guide you in selecting the best tools for your needs.

Resource Constraints

Implementing new technology demands time and effort. We manage the process so your team can focus on strategy and execution.

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MarTech Migration:
Seamless Transitions, Maximum Efficiency

Upgrading your marketing technology should be an opportunity, not an operational headache. Portage Labs ensures a smooth, risk-free migration so your business can focus on leveraging new tools without disruption.

We help you:

Complete Complex & Time-Consuming Migrations

Moving audiences, assets, and reports while ensuring nothing breaks can be overwhelming. We handle it all.

Minimize Downtime & Errors

A mismanaged transition can cause lost data and broken workflows. Our thorough planning ensures continuity.

Maximize New Tool Benefits

Without a proper migration plan, businesses fail to unlock the full potential of their new MarTech. We optimize every step.

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Customer Journey Mapping:
Unlocking Deeper Customer Insights

To create meaningful customer experiences, you need to understand every touchpoint of their journey. We help businesses map, analyze, and optimize the customer journey, ensuring seamless interactions and a data-driven approach to personalization.

We help you:

Better understand your customers

Without a clear view of customer interactions, businesses miss opportunities to enhance engagement and drive conversions.

Fix Disconnected Experiences

Inconsistent messaging and touchpoints create friction in the customer journey. We help align marketing, sales, and support for a seamless experience.

Mend Personalization Gaps

Modern consumers expect tailored experiences. Our mapping process enables targeted personalization across all channels.

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Lifecycle Marketing Strategy:
Build Meaningful Customer Relationships

A strong lifecycle marketing strategy guides customers through every stage of their journey—from initial awareness and acquisition to retention and advocacy. We help businesses craft tailored strategies that drive engagement, loyalty, and long-term growth.

We help you:

Build Seamless Customer Journeys

Without a structured approach, interactions feel disconnected. We create seamless,

data-driven experiences.

Implement Personalization

Customers expect relevant, timely messaging. We design customized strategies that resonate at every stage.

Create Consistent Engagement & Retention

Acquiring customers is only the first step. We implement tactics to keep them engaged and turn them into loyal advocates.

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"Portage labs has accelerated our go-to-market plans by 25%."

With strong expertise in marketing automation tools and technology, they have helped increase our marketing outputs
by 38%.

Josey O.
Senior Marketing Manager, Intuit Canada.

Frequently Asked Questions

What does a digital marketing agency do?
We plan, build, and optimize multi-channel campaigns—paid, organic, email, automation, and analytics—so you reach your goals without needing a full in-house team.
How are marketing automation services different from email marketing?
Marketing automation orchestrates all your channels (email, ads, SMS, CRM, etc). Email marketing is just one piece of the larger automation puzzle.
Which platforms does Portage Labs support?
We’re certified on HubSpot, Eloqua, Marketo, Pardot, Salesforce Marketing Cloud, Braze, and Segment—and we work across custom stacks too.
What kind of ROI can I expect?
Clients often see a 25–40% improvement in speed-to-lead and a 20%+ lift in MQL-to-SQL conversions within six months.
How long does a marketing automation migration take?
Every project is different, but simple platform changes can take 2–3 weeks. For more complex, multi-platform migrations, the timing is based on the project and client needs, but our goal is to always provide the best process and results within your preferred timeline.
Does Portage Labs work with early-stage startups?
Yes. Our “Launch Sprint” retainer is specifically designed for early-stage teams who need speed and impact without bloated agency overhead.
Can Portage Labs train our in-house team?
Absolutely. We include workshops, playbooks, and documentation in every engagement, so your team is empowered to run and grow the system independently.